COSTA NOVA officially opens its Chicago showroom

Last November 12, COSTA NOVA hosted the grand opening of its Chicago showroom, located on West Hubbard Street. The space first opened quietly for meetings in May, but the November event marked its formal debut to the industry, bringing together more than 70 local Chicago restaurateurs, renowned chefs, and top performers from Costa Nova’s distribution network.

“Chicago, one of the culinary epicenters of the United States with more than 7,300 restaurants in the downtown area alone, has long been identified as a strategic market for COSTA NOVA. When the opportunity arose to expand our previous showroom footprint, we embraced it”, emphasized Jonathan Yacoviello, the brand’s Regional Hospitality Sales Manager. “The new space, located on the third floor of a historic downtown building overlooking the skyline, was designed to showcase the best of COSTA NOVA while honoring our Portuguese roots.”

The primary goal of the grand opening was to establish a strong presence in an already competitive tabletop market and to announce to Chicago’s chefs, restaurants, and distributors that the COSTA NOVA Showroom is officially open for appointments. “The response has been overwhelmingly positive – the invitation alone generated numerous independent showroom visits even before the event”, Jonathan added.

The celebration was elevated through the brand’s partnership with Lettuce Entertain You Restaurants, particularly their RPM concepts. “Their chefs and events team curated an exceptional menu and staged the space with remarkable care, adding further credibility and relevance to our presence in the Chicago market.”

The opening event marks a major step forward in positioning COSTA NOVA as a leading tabletop partner in one of America’s most dynamic culinary cities.